Justin Beiber has a problem. His fans are closing him down. He can’t perform at scheduled concerts because they are cancelled long before he even gets there. Justin can’t sing anywhere without causing a riot. He complained about his hat being stolen and his Moma being knocked down. “Come on guys” he said on Twitter.
So, are you still the World’s Greatest Pop Star if you can’t perform? I’m thinking maybe not.
Robert Pattinson, the gorgeous vampire in Twilight says he can’t stand the screaming. He loves that people made him an overnight movie star. He enjoys the crowds. But he can’t stand the screaming. I don’t blame him. Imagine what it would be like if everywhere you went you heard screaming.
What about this: if you can’t get it, is it of value? A couple of years ago everyone wanted a Wii but no one could get it. A few months later when I saw them on display everywhere I went, people were not buying them. They lost their cache. “Yeah. I wanted one then but not now…I got over it.”
Will people “get over” Justin Beiber and move on to someone else because they can’t get to him? Maybe.
Why am I talking about this? Because, controlling your market is important to having a market. Supply has to meet demand or demand fades. You need to understand the market. You need to control your market. Measure your popularity and gauge your delivery accordingly.
Tags: demand, justin bieber, robert patterson, supply, wii
